Empowering Your Equipment Dealership for Remarkable Sales Success

Unleash Your Sales Potential with Our Expertise in Construction Equipment Sales and Training

Our Approach

We understand the unique challenges of the equipment dealership industry. Our consultants, with specialized experience in this field, offer tailored solutions to align with your dealership's goals. Whether it's increasing sales, enhancing customer satisfaction, or boosting overall performance, our expertise is your advantage.

About Us

With over two decades in the construction, road building, and forestry equipment industry, our track record speaks for itself. We lead complex international trade and infrastructure projects, creating cohesion among diverse teams. Our proficiency in training, situation assessment, and solution execution has transformed unprofitable divisions into revenue-generating powerhouses. At Wills & Company, we don't just consult; we empower your business to thrive in today's competitive landscape.

Executive Coaching

Our executive coaching is tailored for operational and sales senior leadership. Our seasoned professionals, with firsthand experience in these roles, provide personalized guidance and strategic insights. Enhance your leadership skills, decision-making abilities, and performance excellence with our expert coaching.

Speaking Engagements

Enhance your team's expertise with our speaking engagements, tailored specifically for the heavy and agricultural equipment sales sectors. Our industry-seasoned speakers deliver impactful insights and effective sales strategies, empowering your team to excel in an ever-evolving market.

Project Leadership Specialty

We specialize in leading complex projects in challenging foreign markets, like the Middle East. Our expertise in navigating cultural nuances, regulatory challenges, and strategic project management ensures your success in these dynamic environments.

Sales Training

Our custom sales training programs are crafted to meet your unique industry needs. We focus on enhancing sales skills, customer interaction, and driving revenue growth. Delivered by experts, our training equips your team for sales excellence.

Who Benefits from Our Training?

Ideal for those directly involved in selling construction and heavy equipment, looking to refine their approach and close more deals.

Perfect for managers seeking to enhance their team's performance and develop effective sales strategies.

Beneficial for customer-facing staff who play a role in the sales process, enhancing their ability to support and upsell.

Unlocking Sales Success

Industry-Specific
Expertise

Our training is deeply rooted in the construction and heavy equipment sector, offering relevant, real-world strategies.

Practical Techniques for Immediate Impact

We teach practical, actionable techniques that can be immediately implemented for noticeable improvements in sales performance.

Long-Term Sales
Growth

Our methods are designed not just for short-term gains but for sustainable, long-term growth in sales and client relations.

Enrollment Process

1. Initial Consultation

Begin with a detailed discussion about your team's specific needs and objectives.

2. Customized Program Development

We'll tailor a training program that's perfectly suited to your team's needs.

3. Interactive Training Sessions

Engage in dynamic, hands-on training sessions led by industry experts.

4. Ongoing Support & Evaluation

Benefit from continuous support and performance evaluations to ensure lasting improvement.

Get in Touch with Wills & Company Advisory Group

We're here to help you elevate your sales and leadership skills. Fill out the form below to learn more about our services or to book a consultation.

Get in contact